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YouTube is an extremely competitive place, nobody wants to spend hours creating a piece of content

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that they put their hard work sweat and tears into, only to find out that it doesn't perform like they'd

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hoped.

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You want to know ahead of time that your video will perform before you put a massive amount of effort

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into it.

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Am I right?

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OK, well, in that case, today we're going to go over 10 tips to get your YouTube videos to perform

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better.

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Tip number one is to create your thumbnails and titles ahead of time and to understand why this is actually

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very important, you have to think of it from the perspective and psychology of the viewer.

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What process do they go through when they click on a video and actually decide if it's worth watching

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or not?

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Usually a thumbnail or title interests them, then they click.

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Then they might spend a short period of time deciding, OK, is this video what I clicked on and am

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I actually getting what I bargained for?

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And if you create your thumbnail and title first, it's so much easier to then after go and create the

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video that the viewer is expecting.

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But if you create them after a lot of times the video won't be paralleled exactly.

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With the title and thumbnail.

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So it might turn people off when they click it and then find out that the video is not exactly what

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they came there for.

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Now, I'm still bad, believe it or not, at creating my own thumbnails.

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I'm still learning.

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But there is one tool that I suggest that everyone uses if they're just getting into it.

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And that is Roberto Blake's YouTube starter kit.

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This has been a lifesaver for me.

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If you look down at my channel right here, I used to make thumbnails that were like this.

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They were branded.

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And while I was slowly, you know, kind of piecing together ways to create thumbnails, this really

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gave me the advantage essentially to create better quality thumbnails that pop more and, you know,

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gives me more freedom to create thumbnails that I think are good.

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And the best part about the YouTube starter kit is it comes with 150 premade thumbnails where you can

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pretty much just plug in a picture and plug in your own text over the other text and it swaps it out.

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So the thumbnail is already readily made for you.

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This has been a lifesaver for my channel.

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It saves me a lot of time creating thumbnails and I still get the most bang for my buck from somebody

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that understands Photoshop a lot better than me.

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Now, the YouTube starter kit does usually cost ninety nine dollars.

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However, when I purchased it myself, I was able to get a coupon code.

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If you just search the web for YouTube or Roberto Blak YouTube starter kit coupon code, my guess is

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you can find one.

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I think I found one that was 40 percent off and I end up paying like 60 bucks instead of 100.

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And you can do that as well.

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Now, tip number two, if you're struggling to find good content ideas, but you want to ensure the

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videos you create have the best chance ahead of time to succeed would be to search for proven content.

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So what you want to do, and I'm gonna show you really fast here, is you want to go to other YouTube

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creator channels that are very, very similar to yours.

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You want them to be ideally be in the same niche as yours and roughly the same size as you.

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For example, right here right now, I'm sitting at about 15000 subscribers.

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So I'm not going to go to a channel that has 200000 subscribers because they're going to rank a lot

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better in search and suggested than I will.

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So it'll be a bad indicator.

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Ideally, I want to find somebody that is below maybe 100000 or more, ideally even below 50000, but,

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you know, maybe like 10000 to 50000.

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And if I can find somebody like that, then that's pretty much ideal.

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So what I'll ideally do is I'll go find somebody that has a channel that's very, very similar to mine

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in both niche and size.

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And I'll go to their most popular videos.

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So let's go to their channel.

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A good example.

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This is Adam Ah Fisher.

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He makes also Arbitrages videos and also private labeling videos.

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So it's very, very similar.

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Initialise to mine.

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It's like make money online and also Amazon.

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And what I'll do is I'll go to their videos, like I said, and I'll sort to through most popular.

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Now, you'll notice here that I made a video just like this.

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His most popular video right here is my first Amazon product, The True Results.

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While I made a video exactly like this with my own spin and my own failed private label product and

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literally copied his same exact, you know, title and thumbnail idea and put my own spin on it with

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my own experience.

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Now, you can do this with a number of other channels and you're not always going to hit you know,

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it.

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Just because he got 160000 views doesn't mean that I will on my video.

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But it is a good indicator that there's an audience for that topic.

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So it basically just gives you a little bit of a better, you know, reassurance essentially ahead of

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time that, hey, there's an audience for this kind of topic and somebody with a similar channel size

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and niche hit on this video before.

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So maybe you will as well.

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Now, a general rule of thumb is if you make, you know, five to ten of these videos where you're seeing

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other most popular content creators that are in the same niche and same subscriber count, roughly,

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I'm going to hit that home because that's very important.

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Then if you make about five to ten these videos, at least one of them is going to hit like you'd hoped.

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You might not get one hundred sixty thousand views.

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You might not get three hundred thousand views, but you should do.

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Pretty well, considering your channel size, you might get 50000, you might get 100000.

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So this is a very good tactic that you can use to, you know, essentially really grow your channel

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and ensure your videos have success ahead of time.

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Moving on to tip number three now, and that is to front load a smart, targeted keyword phrase.

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Now, I have a tool that I use for this.

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I'm going to show you how I use it here in a second.

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But if you look right here, this is what the video title was going to be before when I got the idea

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essentially to create this video, it was how to give your YouTube videos the best chance to perform

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well.

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But then after a little keyword research and finding that YouTube videos to perform was one of the best

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keyword options for me, I decided to change the title to X tips.

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And obviously I filled in the ten tips there.

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This is pre, you know, ten tips that I laid out, 10 tips to get your YouTube videos to perform better.

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That's a great keyword phrase, if not necessarily front loaded.

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But ideally, you'd want that closer to the front of your title and that's going to basically give you

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long term search results and long term traffic, you know, so that you can build momentum over the

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long haul.

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Now, here we are with the keyword explorer.

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And to Buddy, I'ma show you exactly what I mean by this.

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So let's assume that I was making a similar video like this.

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What would be a good targeted keyword phrase?

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Let's just kind of go through some examples and see how this this tool works and how you can use it

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to your advantage.

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And remember, guys, you want to do this before you create the video.

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You're not trying to, you know, title something.

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This is why it's important to do this ahead of time.

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You're not trying to title something afterward because it might not be extremely parallel with your

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actual video.

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Ideally, you want to find the title first and then make the video about that exactly what I did with

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this video.

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So let's say we're making a similar video to this, you know, let's say small YouTube creators.

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And that's the keyword phrase that we're looking for.

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Now, see here it pops up with a fair score.

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So, yes, there's a decent amount of search volume for it, but the competition is a little bit high

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right there, too.

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Now, there is optimization strength, but ideally, you want to get something in the green and that's

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what you're going to go after.

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Now, this doesn't necessarily guarantee that your video will hit, but you know or that it will be

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success.

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But it does give it the best chance essentially to succeed long term.

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And like I said, build long term momentum because it will be an indicator that there's search traffic

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out there for that and not the competition to match that search traffic.

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So let's find some other similar targeted keywords, phrase like this.

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So starting on YouTube is also very poor.

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So a lot of search volume.

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The competition is very, very poor.

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So that means there's a high amount of competition, although there is high optimization strength.

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So how about starting starting to create content?

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Now, that's a very good one.

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See, that's just that's how easy it is to just play around with key words.

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And what I would essentially do when going to create a video like this is maybe I would say something

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like 10 tips to 10 tips to have a successful YouTube channel when you're starting to create content

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boom through that keyword in there.

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Like I said, it's not front loaded.

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Ideally, you want it front loaded in the beginning.

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But maybe you know, things to keep in mind when you're starting to create content would be another

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example of this.

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And that's a great way that you can use to, buddy.

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Now, you know, there's an audience for this and you know that the competition is not necessarily there

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to match that potential traffic search traffic.

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Hence why it's a great tool to use.

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Believe it or not, this is one hundred percent free.

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You don't have to pay for to Buddy to get the keyword explorer.

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So you can just go through my affiliate link.

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And then for whatever reason, if you decide that you want to upgrade in the future, as you see here,

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I am still using the free version.

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There's a lot of other great tools and you know why you might want to upgrade in the future.

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I don't personally use it.

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I just use the personal the free version.

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And I use the keyword explorer to do searches.

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But you can if you want to, but you don't have to pay for it.

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Staying in the keyword explorer now for tip number four, and that is to actually physically say your

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keyword phrases throughout the video.

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So what I like to do is I'll write them all down and then I'll try to make sure that I kind of integrate

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them into my video.

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And I'm actually seeing them throughout the video.

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A lot of people worry about, you know, the description and the tags.

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And, yes, they're they're not as important now in 2019, but they're a little bit important, but

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not as important as actually physically saying the words in your video.

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YouTube is constantly scanning your audio for your video to best they can determine what your video

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is about.

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So if you say your keyword phrases over and over again, you're going to rank higher for those in search

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results.

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And YouTube is going to have a better idea of what your video is about so that it can suggest it to

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the audience that is basically more inclined to want that.

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So say your keyword phrases.

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Now you can use keyword explorer as well to find good keyword phrases.

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Ideally, maybe you want to write down five to 20 of them and you don't want to just kind of throw them

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in there and spew them all over the place.

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You want to kind of make sure to hit on points.

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Tip number five now is very, very, very important and that's to have an intro that captures the audience's

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attention almost immediately.

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YouTube is competitive.

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We all know this.

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So it's very, very important to capture your audience's attention immediately, because if you don't,

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chances are they're going to click off your video to another video that does.

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Now, it's been said that you only have about three to 10 seconds to capture your audience's attention.

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But on the max, at most, you might have twenty seconds.

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So make the most of it.

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Those first about three to twenty seconds are the most important of your video.

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That means you need to get right to the point and basically reassure them that, yes, they are exactly

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where they want to be.

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And the video that they clicked on is exactly what they're about to get served.

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Also, do your best to relate to them as well.

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Why should they care?

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What are they going to get out of?

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Staying and watching the video through tip number six now is about the ideal length for a video.

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Now, I think that the ideal length is about ten minutes and one second in between that and nineteen

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minutes and fifty nine seconds, anything ten minutes plus you can add multiple ad breaks in your video,

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multiple ad breaks.

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Are those little ads that you see either at the end or in the in the middle of your video.

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We are all familiar with those first skippable ads right in the beginning.

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But if you have a video that's over ten minutes and you're monetized, you can add multiple ad breaks

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in there as well.

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Now, multiple ad breaks obviously mean more money for you, the creator, but they also mean more money

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for YouTube as well.

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And if you don't think that YouTube is going to suggest and serve and give more visibility on the platform

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to videos that make them more money, well, quite frankly, I disagree with you.

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Also, the 90 minutes, 59 seconds maximum comes from the idea that you want as much watch time on a

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video as possible.

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So you want it to be over that ten minutes to get multiple ad breaks.

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But you also want to accumulate as much watch time because watch time is a major factor, among other

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things as well, that will help your video rank longer and search results, not one.

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I'm just going to keep that in there.

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I think it's funny.

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Will help your video rank you higher in search results and in suggested video as well.

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For some reason, when people see that two zero in front of a video for the time, it just kind of turns

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a lot of viewers off.

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So instead of getting that five minutes, a watch time or, you know, maybe even that three minutes

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each time you get zero, tip number seven is to script your videos.

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Now, this is a mistake that I made quite frequently.

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And when I was first starting out, I would just watching a lot of videos.

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You don't want to waste your viewers time and you want to make sure that you hit on the points that

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are the most important if you win it and.

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Doesn't matter how good at winging it, you potentially are, you can forget important points and skip

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over that.

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I'll pop my plan for this video specifically up on the screen right now.

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And you can see just how comprehensive it is.

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It's not written out fully, but there are targeted points there.

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And I do want to make sure that I touch on all of them.

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And I literally outlined it in order ahead of time.

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So I knew exactly what I was going to talk about before I made it.

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So you want to have a plan, but you also want to outline the key points going forward.

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And yes, I still watching videos going forward and I will continue to do so here and there.

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But I do notice that the videos that I have a plan for and I basically cut around and touch on the points

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that I know need to be touched on, perform vastly superior to a majority of the videos that I just

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wing and kind of blindly talk with those videos.

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I can kind of waste people's time from time to time and kind of get lost and carried away.

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Speaking like tangents like this, like I'm talking right now, I'm wasting your time.

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But if I hit on specific points that I know I want to hit on, well, then you get all the value out

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of it.

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And I keep the video as short as possible.

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All right.

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Tips number eight, nine and ten.

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Now I'm just going to hit you with rapidly.

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Are you ready for him?

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Backdrop matters, lighting matters and audio matters.

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Now, backdrop isn't crucial, especially when you're getting started.

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But if you're filming a video in front of a camera, this can be a huge, you know, indicator to people

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just how serious you're taking YouTube in general and whether they should stick around or not.

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This is something that I'm seriously considering trying to improve in my own videos going forward.

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Now, if you have a gaming channel, well, then you don't necessarily need to worry about this.

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And if you're doing screen recordings like I am here, then basically you need to focus on improving,

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you know, how much you're moving around, how much, you know, engagement there is on the screen,

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and you want to keep people engaged with the viewing of what's actually on the screen.

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Ideally, you want to be moving around and showing things on the screen.

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You don't just want to be talking in the little corner like I'm doing right here.

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When you're recording on a screen or, you know, using your computer record, I personally suggest

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using a blue Yeti microphone.

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I'm recording with it right now and I find that that's the best thing because it plugs right into your

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computer.

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Super easy is easily.

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Plus, the sound quality is pretty good.

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Now, if you're recording with a camera and blogging, then I suggest use a shotgun like a lot like

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this.

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But if you're kind of talking, you know, in front of the camera and just kind of sitting there, maybe

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you're like a finance channel.

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Maybe you're talking about, you know, your experience in business or something like that, then I

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suggest using a lavalier mike like this.

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And I ordered this about two weeks ago and I've been testing it out and it has vastly improved my audio

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quality.

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And I plan to implement this, you know, a lot going forward.

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So audio definitely matters.

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You want to maximize your audio quality is one of the most important things.

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It's also one of the biggest turnoffs for people when they come to your video and the audio quality

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sucks.

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Now for lighting, I suggest two things.

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I mainly use a ring ringlet.

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That's the little ring light that goes literally around the camera.

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You put the camera in the middle of it and you kind of adjust it.

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I find that it's literally the best light that I've ever used.

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I suggest that light to a lot of new content creators or people just looking for lighting advice in

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general.

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And it also suggests using umbrella lights if you're just getting into it, because you have a lot of

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flexibility with those and they're very, very cheap.

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And because I love you guys, I'm going to give you two more bonus tips, not just one or two.

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So the first tip that I want to talk to you about is to comment on other relevant channels.

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Basically, what you're going to do is you going to find other relevant channels that are either the

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same size as you or a little bit bigger or slightly smaller.

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And you're going to want to turn on post notifications.

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And what that's going to do is every time that you get hit with a notification that they uploaded a

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video right away, you're going to want to try to go run to their video, find something thoughtful

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to say, don't just spam, buy something, something thoughtful to say about the video, give a little

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bit of insight and comment below that's going to give you potential exposure and is literally one of

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the best free methods that I know currently to generate free traffic to your videos and capture potential

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views and also potential subscribers.

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And if we just scroll down here on the left, you'll see just how many video, just how many channels

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I'm actually subscribed to.

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Now, I don't suggest doing this as much as I do necessarily, and I don't always comment on other videos.

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However, you ideally want to be subscribe to a bunch of them because that gives you a bunch of opportunities

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to hit this home.

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But finally, the last bonus tip and perhaps the most important tip of all is just to have fun, have

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fun, guys, enjoy creating the content and enjoy the creative process and going through the entire

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motions of creating the video.

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If you're enjoying yourself, people are going to that's going to radiate through the camera or wherever

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you're filming or however you're recording.

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And people are going to notice it and they're going to enjoy it more as well.

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If you enjoy it, they'll enjoy it, too.